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“扬帆起杭”“Sail from Hangzhou”

活动时间: 2019年12月30日 (Mon) 00:00-2019年12月31日 (Tue) 00:00

活动地点:江干区 洲际酒店

我要报名

一、项目目标 Project Objectives

杭州是中国第一个跨境电商综试区,阿里巴巴全球速卖通是中国最大的零售出口电商平台,为发挥各自优势,赋能中小企业,抢占品牌出海新赛道,双方联合相关单位共同发起“扬帆起杭”全球跨境电商创业创新大赛(全球青年跨境电商人才培育计划),立足杭州、放眼全球,通过选拔和培育优秀的全球跨境电商留学生和海归人才,搭建“人才+项目+产业”的桥梁,助力青年创业创新,为杭州打造全国跨境电商第一城,全球跨境电商第一流提供人才支撑。

Hangzhou is China's first cross-border e-commerce comprehensive pilot area.  AliExpress is China's largest retail export e-commerce platform. In order to give full play to their respective advantages, they will empower SMEs, and compete in the brand new "sea track. The two parties jointly launched the “Sail from Hangzhou” Global Youth Training Program of Cross-border E-commerce Talents. The program is based in Hangzhou with global view, which coordinates international and domestic resources. It selects outstanding cross-border e-commerce entrepreneurial and international students to build a bridge of “talent + project + industry” for overseas development of cross-border e-commerce companies in China. It provides localized talents and serves the digital transformation of Hangzhou enterprises, helping Hangzhou to become the No.1 cross-border e-commerce city in China and the world.

二、组织机构 Organization

指导单位:中国(杭州)跨境电商综合试验区、省商务厅

主办单位:杭州市跨境电商综试办、杭州市出入境管理局、杭州市科技局(市外国专家局)、市侨联、阿里巴巴全球速卖通

大赛组委会下设组委会办公室,组委会办公室设在市综试办。

Guiding unit: China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Area, Provincial Department of Commerce

Organizers: China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Area, Hangzhou Exit-Entry Administration, Hangzhou Science and Technology Bureau (City Foreign Experts Bureau), City Overseas Chinese Federation, Alibaba Global AliExpress

The Organizing Committee Office of the Competition Organizing Committee is set up in the China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Area.

三、参加对象 Participants

1. 有意愿从事跨境电商的一带一路相关国家以及其他国家在华外国留学生;2. 毕业五年以内的海归留学生及华侨青年。

注:参赛选手以团队的形式报名参赛,团队人数(不含指导老师)不超过5人,原则上,在华外国留学生不少于50%

1. Foreign students who are willing to engage in cross-border e-commerce in “the Belt and Road” countries and are now studying in China.

2. Returnees and overseas Chinese who have graduated within five years.

Note: The contestants should register as teams. The number of one teams (excluding the instructor) is no more than 5. In principle, no less than 50% of foreign students studying in China.

四、项目内容 Goals

1远航计划”——打造留学生跨境电商人才培训体系 “Voyage Plan" -- building a cross-border e-commerce training system for foreign students

培养计划主要面向在华留学生群体,通过线上课程和线下课程有机结合,提升留学生的跨境电商能力,探索有效的留学生跨境电商人才培育体系,打造留学生跨境电商人才分类分级评估标准。培养计划由初级课程(线上学习)、中级课程(线上学习)以及高级课程(线下学习)组成,学员在培养周期结束并通过认证考核后由速卖通分别颁发初级、中级及高级证书。

The training program is mainly aimed at foreign students in China. Through the organic combination of online and offline courses, it aims to improve the cross-border e-commerce capability of foreign students, explore an effective cultivation system for cross-border e-commerce talents of foreign students, and establish the classification and grading evaluation standards for cross-border e-commerce talents of foreign students. The program consists of preliminary (online learning), intermediate (online learning) and advanced (offline learning) courses. At the end of the training period, if the students pass the certification examination, they will receive elementary, intermediate, or advanced certificates respectively by AliExpress.

 

2雏鹰计划”——打造留学生跨境电商就业创业模式"Eagle Plan" -- to create a mode of cross-border e-commerce employment and entrepreneur for foreign students

根据参与留学生个人/团队制定可衡量、可评估的留学生成长激励机制,提升留学生跨境电商创业创新意识,打造留学生跨境电商创业创新模式。

项目将从以下三种不同的形式给予留学生就业创业创新空间,并对应不同的筛选标准和评价体系。

Develop a measurable and evaluable growth incentive mechanism for foreign students according to the individuals/teams involved in foreign students' growth, enhance their awareness of cross-border e-commerce entrepreneurship and innovation, and create cross-border e-commerce entrepreneurship and innovation mode for foreign students.

The project will provide students with employment, entrepreneurship and innovation space in three different forms corresponding to different selecting criteria and evaluating systems.

 

1)留学生跨境创业速卖通独立卖家:入驻20家,成功开店10家,标杆店铺3家;

2)留学生社交达人:留学生可利用自身的社交关系网,为速卖通平台的热卖商品提供站外流量,助力留学生成长为跨境电商社交达人;

3)留学生跨境电商加油站为缺乏货源和选品能力的留学生搭建留学生+产业带、留学生+工厂、留学生+企业等一对一的对接资源支持,为留学生跨境电商创业创新加油赋能

(1) Foreign students become independent sellers of foreign of AliExpress: let 20 stores enter, open 10 stores successfully, develop 3 benchmark stores.

(2) Social talents in foreign students: help foreign students grow into cross-border e-commerce social talents. Using their social network, foreign students provide off-site traffic for popular commodities on AliExpress.

(3) Cross-border e-commerce "gas station" for foreign students: for foreign students who lack supply and selecting ability, build one-to-one docking resource support, such as "foreign students + industry, foreign students + factory, foreign students + enterprise". Give "fuel and empowerment" to cross-border e-commerce entrepreneurship and innovation.

 

3腾飞计划”——全球青年跨境电商创业创新大赛

远航计划雏鹰计划的基础上,项目将进入创业之星评选阶段,在参赛队伍中评选出冠、亚、季军跨境电商创业项目,对其进行授牌及给予相应的奖励。同时将通过多种渠道对优秀项目进行宣传展示。

3. “Take-off Plan”——全球青年跨境电商创业创新大赛International youth cross-border e-commerce entrepreneurship and innovation Contest

Based on the "Voyage Plan" and "Eagle Plan", the champion, the second and third place of cross-border e-commerce entrepreneurial projects will be selected among the participating teams. They will be awarded and rewarded accordingly. At the same time, excellent projects will be publicized and displayed through various ways.

4、留学生跨境电商创业就业见习基地

联合杭州市出入境管理局、杭州市科技局(市外国专家局)等相关部门开展外国留学生来杭创业政策宣讲活动,首批优选10家跨境电商企业成为在杭外国留学生跨境电商实训基地,为优秀外国留学生实习和就业创造条件,创新引才机制,拓宽引才渠道。

4. Cross-border e-commerce entrepreneurship, employment and internship centers for foreign students

With Hangzhou Bureau of Exit and Entry Administration, Hangzhou Science and Technology Bureau (Administration of Foreign Experts Affairs (city)) and other relevant departments, hold information sessions about entrepreneurship policy for foreign students. Organizers will select 10 cross-border e-commerce enterprises as the cross-border e-commerce training centers, in a way to create opportunities of internship and employment for excellent foreign students and expand the ways of introducing talents.

5、助力杭州跨境电商国潮出海

对接大赛,在杭州地区组织300家优秀国内品牌企业成为速卖通中国好卖家优质商家,同时评选出的杭州地区全球速卖通十大出海品牌,结合留学生社交达人和站外引流,助力杭州跨境电商国潮出海

5. Help Hangzhou cross-border e-commerce sellers complete "Global Selling"

For the competition, we will organize 300 outstanding domestic brand enterprises to Hangzhou to become AliExpress's "Good Sellers in China" or high-quality merchants and will select the "Top Ten Overseas Brands" of AliExpress in Hangzhou. By combining the social talents of overseas students and the external attraction, we will help Hangzhou cross-border e-commerce complete "Global Selling".


报名链接:http://www.e-box.org.cn/ebox-activity/activity/370


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